OVERVIEW
We live in an ever-increasing world
of environmental consciousness.
Because of the nature of the cause, many members of
Hollywood’s elite either are already, or are becoming
passionate about being green and promoting the lifestyle that
goes along with it. Because
of their high-profile, these power players are able to bring
tremendous amounts of awareness to the general public about
environmental causes.
Style
by the Shore was created as an event that was twofold - to
showcase young up and coming designers, while generating
awareness and raising funds for select environmental charities.
Being held on Carbon Beach each year however, has led its
producers to focus on garnering attention for environmental
issues – as one can witness first hand the changes over time
that have and will continue to impact this beautiful landscape.
Style by the Shore brings together fashion, rock and
roll, and Hollywood A-listers, to raise funds and more
importantly, public understanding for ecological issues.
With major media and influencers in attendance, Style by
the Shore is a perfect combination of all the necessary elements
for an event unprecedented.
CHARITY
This year's charitable beneficiaries is the World Wildlife Fund.
For more than 45 years, WWF has been protecting the future of
nature. The largest multinational conservation organization in
the world, WWF works in 100 countries and is supported by 1.2
million members in the United States and close to 5 million
globally. WWF's unique way of working combines global reach with
a foundation in science, involves action at every level from
local to global, and ensures the delivery of innovative
solutions that meet the needs of both people and nature.
Production Partners
 GreenTree
Group
GreenTree Group
is a unique organization that thrives by leveraging a
network of influencers, tastemakers, and organizations in the
interest charity. We develop highly targeted and customized
"green" marketing lifestyle events and concepts, while
bringing together select groups to further build awareness and
support. Our distinct concepts and events are highly targeted
and carefully planned to maximize synergy and impact. GreenTree
"green" lifestyle marketing events and campaign
goals are to educate, instill and transform the perception of
the green lifestyle
through positive analogies and affirmations.
Kristen Bradford Events
J. Gatsby Events
The Designers
Chosen
from a pool of potential applicants, the featured designer will
showcase fashion that is on the cutting edge of trend and style.
The show is casual and beachy – remaining true to its Malibu
roots, yet exudes sexy and stylish in true Hollywood fashion.
Celebrity
Attendance
2005’s
Style by the Shore was hosted by Jaime Pressly and Malibu’s
own Linda Thompson - and brought out top industry elite and
celebrities like Penny Marshall, Tobey Maguire, Tara Reid, Nate
Dogg, Tamala Jones, Perry Farrell, Luke & Owen Wilson,
Denise Faye, Nick Mancuso, and Matthew Perry.
In 2006, the momentum continued, with the event bringing
together celebrities like Matthew McConaughey, Matthew Perry,
Hank Azaria, Jonathan Schaech, and Jeremy Piven.
The anticipated celebrity list
for 2007 includes (but is not limited to):
Invited
co-hosts: Penny
Marshall and Linda Thompson, The Cast of Entourage, Kate
Bosworth, Luke & Owen Wilson, Mary Kate & Ashley Olsen,
Matthew Perry, Mischa Barton
and more...
Media
Print
media invited to attend and cover Style by the Shore: The
Los Angeles Times, 944, Angeleno, LA Confidential, People, Us
Weekly, In Touch, Ok! Magazine Star, Life & Style,
Movieline’s Hollywood Life, In Style, Hollywood Reporter,
Variety, USA Today, WWD, etc...
Invited
broadcast media will include: local and national
news channels, Access Hollywood, Extra, Entertainment
Tonight, The Insider, E! News Live, the Style Network, Extra,
MTV, VH1, etc...
The
event kicks off with a cocktail reception on the beach. The
fashion show begins, featuring the hottest models from LA’s
biggest agencies.
The evening culminates with guests
mingling and dancing on the sand while music is spun by one of
LA’s premier high-profile DJ’s.
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ATTENDEES:
Hollywood Stars, Star Athletes, Rock Stars, Models, Media,
Power-elite...
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